“We just wanted to build the best thing we could build.” — Steve Jobs
This is a part of 3 favorite quotes by Steve Jobs. This line is the epitome of all successful product development. Best products are the ones that we create that we wanted to use. Whether it is the user interface, the back end, the wires, what have you – it should really be the best, even if no one will ever see it. This strategy is very different the strategy of General Motors, which tried to save money by building auto parts that were outliving the car itself to lower specifications. Well, their stock results are a bit different too.