New York City sugary drink ban

On Tuesday the NYC sugary drink ban goes into effect! Who can predict whether the people will eventual like the regulation that tries to promote a more fit US population, or whether the people will dislike the perceived attack on personal freedom? But the following quote by Robert Lustig that I recently read seems to be on point:

So the real question here is who do you want in your kitchen? The government, who will take your wallet and freedom? Or the food industry who’ve already taken your wallet, your freedom and your health?