Organic? Yes. Eco-friendly? I really don’t think so.
With a message that appeals to a very wide variety of audience, including the exceedingly important 20-35 demographic, Whole Foods has been a revolution, with its promise of saving the earth. While I am a fan (not a big fan) of Whole Foods, I still wonder about the following product available at my local Whole Foods in Fairfax, Virginia:
While I am sure this water is “organic”, I am not sure that the choice of bottling 948 ml of water, transporting water from New Zealand mountains, moving it to the port, transporting it thousands of miles to the US, then moving it on trucks to local distribution centers, then distributing it to local whole foods stores can be considered eco-friendly. How about just having local pure water, and that too, that does not waste as much plastic per ml?
Can we really schlep over to the Whole Foods, arrange for WATER to be transported thousands of miles on fossil fuel consuming ships and trucks in conveniently packaged plastic bottles, and not call ourselves hypocrites?